BtoB magazine was mentioned in The Forrester article B2B Marketers Fail the Community Marketing Test.
http://www.btobonline.com/
Interesting site. I plan to look at this further. Although I was surprised that it did not have an obvious section on web2.0.
Redesigning GTM Around Buyer Motivation: 303% More Sales-Accepted Leads
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We stopped trying to convert leads and started helping buyers make sense of
their problem. The result: 303% more sales-accepted leads in six months.
Here i...
2 months ago
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