Friday, August 15, 2008

Fun

Check out meez.com ! Lots of fun- create an avatar
Mine is xanadoo68

Putting it all together

I am now looking through all the notes that I have made for the various articles. Fun Fun. Next I plan to put my own words into it and weave it together to make it meaningful.

Wednesday, August 13, 2008

Ideas for Sarah and Al

I am reading for my paper in the independent study I am doing and the article I am reading is from Forrester. It is called B2B Marketers Fail The Community Marketing Test By Laura Ramos.
The article discusses the new #1 job of setting social media strategy. Connecting with Customers is key. How to do it? Go where they go and participate with solutions
The article recommends seeking out people in the organization who are passionate and knowledgable about issues faced by consumers. This made me think of Al’s quest for the Sales Assistant. This seems like the perfect place to start a blog, or to check to see if there are existing blogs. Starting a sales assistant blog is in my opinion a great extension of what you are already doing.
Another thought for Sarah is to write and circulate guidelines for blogging, wiki templates, best practices for professional network pages etc. I think about it similar to what Dara did for the email…
Let me know if you want me to forward the Forrester Article.

btob magazine

BtoB magazine was mentioned in The Forrester article B2B Marketers Fail the Community Marketing Test.
http://www.btobonline.com/
Interesting site. I plan to look at this further. Although I was surprised that it did not have an obvious section on web2.0.

Paul Dunay

Paul Dunay works for Buzz Marketing For Technology- Innovative ideas for b2b technology marketers.
In his latest email he mentions the web2.0expo in new york ny, Sep 16-17

Marketing Automation in B2B firms

CMO's are not looking at strategic initiatives because they have not automated day to day. So says Forrester, do you agree?

b2b companies lagging with web2.0

I have found through Forrester research that most b2b companies are not doing anything with interactive marketing tracking. If you have an opinion let me know.

Friday, August 8, 2008

Thursday, August 7, 2008

Brand Monitoring Firms

Biz360 (my favorite name)http://www.biz360.com/
Umbria is a marketing intelligence company that analyzes social media—including blogs, message boards, Usenet, and product review sites. Umbria delivers not just data, but insights into brands, markets, consumers and trends. "Umbria has developed a breakthrough technology that can ...determine who is doing the speaking. Male. Female. Gen X. Baby Boomer. Gen Y."http://www.umbrialistens.com/services/index.php
BrandIntel http://www.brandintel.com/methodology.html

Monday, August 4, 2008

How I got my name

My mother got my name from a t.v. show she watched when she was young. It was the King Family Sisters and one of the cousins was named Xan (After some digging I found her real name was: Donna Alexandra Conkling

About Xandra Conkling
Latter-day Saint. Born 10 September 1950, Bronxville, New York. Birth name: Donna Alexandra Conkling. Married name: Xandra Conkling Albright. Married Gregory Oran Albright in 1974. Four children. One film role: the 8th-billed role in Robet Clarke's "The Hideous Sun Demon." IMDB bio:
Xan made her movie debut in "The Hideous Sun Demon" as "Suzy". Her real-life mom, Donna Conkling played her mom in the horror film. During her teens, Xan performed with her family, the King Family, on their TV shows/specials as well as in concert and recordings -- as long as it didn't interfere with her school work. Xan's mom, is also know as Donna King, one of the famed singing King Sisters. Her dad, the late James B. Conkling was well-known in the music industry. Xan is also cousin to Tina Cole, who played Katie on "My Three Sons." Xan is a homemaker in Arizona.